Drew Cogbill | Thesis Blog

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Ad Saturation

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Street signs in Belize City have a space for a small advertising token.  Belize has what seems to me to have a pretty high saturation of ads, meaning that in most, even small, populated areas there is advertising.

You see lots of  restaurants with Coke, Fanta, or Belikin (the local beer) signs.  One company handles the bottling of these and other available beverages.  I’ve heard that if you will use the signs, they will give it to you for free.

In store in Belize City with a Western Union depot, the largest, attention grabbing sign was in Chinese.  I didn’t have my camera, but thought that it was a significant observation.

Written by drewcogbill

July 30th, 2008 at 12:41 pm

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