Think like a newspaper editor, and watch out for redundant or unnecessary words. When your UI text is short and direct, users can absorb it quickly and easily. Identify the most important information, express it concisely, and display it prominently so that people don’t have to read too many words to find what they’re looking for or to figure out what to do next.
Use a page control when each app screen represents an individual instance of the same type of item or page. A page control is good for showing users how many items or pages are available and which one is currently displayed. For example, Weather uses a page control to show how many location-specific weather pages the user has opened.
In general, avoid defining new gestures unless your app is a game. In games and other immersive apps, custom gestures can be a fun part of the experience. But in apps that help people do things that are important to them, it’s best to use standard gestures because people don’t have to make an effort to discover them or remember them.