1. Minimal food
USER:
people who want to live a healthy life
WHY:
In these days, people eat too much and people tend to eat even they are not hungry.
From the research, “One day one meal” keeps people healthier than 3 times a meal which contains too much nutrition. According to research, Being hungry makes people healthy.
In the Asia countries, this “One day one meal” is famous and many people are doing this.
So, people will care more about what they eat with enough nutrition.
Research:
https://www.sunmark.co.jp/eng/04/04/h-and-b_17.html
(http://news.ameba.jp/20131228-150/
HOW:
1. users choose a day during 7days and help them to eat one meal per day.
2. let user to eat a healthy meal carefully.
3. by experiencing hunger, people could involve a campaign of donation to the children in developing countries.
EFFECT:
Advertisement of Donation + Healthy Meal
2. Food Universe
USER:
people who love food and imagination
CATEGORY:
ENTERTAINMENT
WHY:
bring user’s imagination to make a food universe.
HOW:
“What does alien eat?” -Make a food universe
With user’s favorite food, draw something more and add it in virtual universe.
Beside, planets like sun, moon, mars, or milky way user can create planets and aliens for their favorite food.
Both of these ideas could work, but both will need further definition to really get going. Go for whichever you’re feeling more inclined towards and keep focusing the concept and features as you work on your wireframes.