Based on findings from my paper prototype, I iterated visual design.
What I found from the user test:
1. To show the overall feeling and experience of the service to the users who use the application for the first time, the content that can be seen only by scrolling down on the first page is moved to top area.
2. Added featured section below the navigation bar like a featured movie to show users diverse options regardless a region and let them know which options they can experience on the app.
3. Added a popup page to give users a feedback that let them know whether the item is successfully added with two buttons derives them either continue shopping or check it out.
4. Due to the trait of moving the buttons one by one with the remote control, it seems more efficient to click the arrows to change the main picture one by one rather than clicking each picture.