Concept:
A global community that is eradicating litter one piece at a time.
How it works:
* Take a photo of each piece of litter that you collect and dispose
* Add tags to each litter photo for item and/or brand type
* Upload the photos so the data can be tracked in the Digital Landfill database
* Track your personal impact and that of the Litterati community
Target users: Environmental Advocates/Marine Conservation Organizations
Pain points:
- Not able to see other people’s collected items
- Users only can upload one image at a time
- Users are not able to get a full analysis of litter they’ve collected or feedback after doing it
Insights
While using the Litterati app, we found out that to give users better experiences, showing how much and what kind of contribution they made to save the environment based on the time and category of litter they collected. Furthermore, let them share it within the app and also virally through posting on social media so that other people also get interested in participating with them.
What we’ve learned from feedback
- Reward system: considering how to encourage to collect litter, and take photos on it
- Why people curious what the garbage collected by others? (Apparently, most garbage images are not attractive, why people want to see it?)
