01/00 Project 1: Rough Concepts

1st Concept – Crusts Exchange
Target: Bread crusts lovers and those who do not
Description: A community of people to sell/buy/share bread crusts.
Why: Although it is a fact that bread crusts are rich in antioxidants and dietary fiber which help prevent cancer, some people just don’t want to eat them. Instead of throwing away, why not give them to those crust lovers and maybe gain some money back?

2nd Concept – Recipe Generator
Target: People who don’t know what to make out of what they have around the house (or want to eat certain things but don’t know how to cook them)
Description: Input a list of whatever ingredients you have and the app will generate recipes only with those ingredients for you e.g. bread, egg, butter -> french toast, fried egg, buttered bread.
Why: Usually, it takes quite some time for non-cooking experts to look for new recipes using their usual ingredients. A faster way could be to open a fridge, use the app, and cook right away.

3rd Concept – Find an M for M&M’s
Target: People who like to take photographs and play games
Description: Find an M in anything and take a photograph of it using a circular frame to create a digital M&M’s chocolate. Who has the most chocolates wins a prize of their own selected photograph printed on actual M&M’s chocolates.
Why: M&M’s is a fun brand that lets you print letters and images on their chocolates. This is a further step to make people realize that they can have fun with M&M’s anywhere anytime using a gamification method.

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